NUU was built by industry veterans to close the gap between what smartphones often cost and what they actually need to cost. Our mission is simple: deliver innovative, reliable Android devices that remain accessible without compromising the everyday experience. Built for real life. Unlocked by design.
Since launching our first device, the NU1, in 2012, NUU has grown into a lineup of unlocked smartphones, tablets, and accessories backed by more than a decade of product development. Our devices focus on the features people value most: long-lasting batteries, large displays, clean Android software, and compatibility with major US networks right out of the box.
Headquartered in Irving, Texas, NUU has been recognized by the Inc. 5000 as one of America's fastest-growing private companies, ranking #3,559 in 2022, #3,802 in 2023, and #1,376 in 2024 — the company's highest ranking to date.
Every NUU phone runs a near-stock version of Android with no carrier-added apps, no pre-installed software you didn't ask for. What you get is a device that's yours from the moment it powers on.
Every NUU handset ships unlocked and activates on major compatible US networks — T-Mobile, AT&T, Metro, Mint Mobile, Tello, and more. Switch carriers whenever you like.
All NUU smartphones carry Google Mobile Services certification, — meeting Google's compatibility and security standards and receiving Google apps and updates as standard.
Every NUU phone or tablet that needs servicing is handled directly at our service center in Irving, Texas — nothing is routed overseas.